All work

Italian restaurant, Port St. Lucie

Chef Luca Corleone

We filmed the opening of his restaurant as a reality series, then made the photos and videos for his website and social media.

Season one, episode one

The idea

Chef Luca opened an authentic Italian restaurant in Port St. Lucie, and we filmed the whole road to opening night as a reality series for his channel: the empty space, the hires, the training days and the first dinner before the soft opening.

Once the menu was set, we photographed it in the dining room and cut short videos for social media. The same shoot feeds his website, his posts and his ads.

Client
Chef Luca Corleone
What we made
Reality series, Photography, Social media videos, Website content
Where
Port St. Lucie, Florida

The series

Every step to opening night, one episode at a time.

  • S1:E2 Opening a restaurant isn't going as planned

  • First day of training

  • The final day of training before opening

  • The first dinner before the soft opening

For social

Short vertical ads for Instagram and TikTok.

01

The plates

Every dish shot at the table where it is served, in the light of the room.

  • Mussels, clams and shrimp in a red broth
  • Braised shank with potatoes and greens
  • Prosciutto and arugula pizza with a spritz
  • Fried calamari with lemon
  • An antipasto board of cured meats, cheese and fruit
  • Tiramisu on a marble table
02

In motion

The lemon, the fork, the knife. A menu photo should look cooked, not staged.

  • A lemon squeezed over the fish
  • A forkful of shrimp lifted over the plate
  • A pizza being cut at the table
03

The bar

The cocktail list, one glass at a time.

  • A layered orange and red cocktail
  • A red cocktail with strawberries
  • An espresso martini by the bottle
  • A cocktail in a coupe with rosemary

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