
StopAmbush
An alert system that warns an officer when someone walks up to a parked patrol car. We made the main film with founder Vasily Schuberger, three short ads and the product photos, all in one 12 hour day on RED.
An ad gets a second or two before the thumb moves on. So we open on the moment the product is for, and we cut a version for each place it runs, instead of shrinking one video to fit everywhere.
Start a projectLaunch ads for a new product, shot the same day as the product film and photos.
Meta and streaming TV ads and reels that make you the company homeowners already know.
StopAmbush got three ads and the main film from one 12 hour day on RED. Each ad is cut for a different place it runs.

Opens on the moment the product is for, a deputy alone in her car at night and someone walking up behind her.

The same product in daylight, on the job, for the buyer who wants to see it in a normal shift.

The product alone on a dark set, every part lit, for the people who want the details.
Cut for streaming TV, where the sound is on and the screen is big, so it can hold a wider shot and a longer line than a phone ad.
See the work for contractors
Each reel answers one thing homeowners ask, in under a minute, with the crew doing the work on screen.
See the electrical workWe pick the moment the product is for, and the one thing each ad has to say.
The ads, the main film and the photos come from the same day, so the cost is shared.
Vertical, square and wide, each framed for its size on set instead of cropped after.
Captions for sound off, and a few versions so you can see which one works.

An alert system that warns an officer when someone walks up to a parked patrol car. We made the main film with founder Vasily Schuberger, three short ads and the product photos, all in one 12 hour day on RED.

An electrical contractor that wanted customers to meet the crew before the van pulls up. We shot a YouTube series on the work they do, photographed the team on real jobs, and rebuilt the website around both.
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