Metal Ops
Metal Ops forms metal roofing panels and trim in Stuart, Florida, and sells them to roofers. We film the build, model the products in 3D, and design the manuals and drawings their customers work from.
Service
Photo
A product looks flat on a white background, and a crew looks fake in stock photos. We photograph the product where it ends up and your people on real jobs, from the ground and from the air.
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What it is
What we make
- Product photos in place and in use, plus clean shots for the catalog.
- Drone aerials of the finished work, the site and the neighborhood around it.
- Your crew and your trucks on real jobs, for the website and the ads.
- Photos shot the same day as the film, so they look like they belong together.
Who it is for
Made for
Business
The product on finished jobs, from the ground and the air, for the site, the catalog and your dealers.
Contractors
Your people and your trucks on real jobs, and the big work from above.
Products
The product in place
Where the product ends up
Metal Ops sells roofing panels to roofers. So we photograph the panels on finished roofs, and the drone shows the whole house and what is around it.
See the Metal Ops work
Close enough to see the seam
From the ground the same roof shows its color, its ridges and how the panels meet the window. That is the detail a roofer checks.
See the Metal Ops work
In use, not on white
The StopAmbush display in a hand, its arrows lit. It was shot the same day as the ads, so the photos and the film match.
See the StopAmbush work
The whole scene
From above, the patrol cars and the people who use the product, in one frame.
See the StopAmbush work
Crews
The people who do the work
Real people, real jobs
A homeowner wants to know who is coming before the van pulls up. So we photograph the crew at work, not posed in front of a backdrop.
See the electrical work
The job before the job
Two of the crew planning in a driveway. A photo like this tells a homeowner the work is thought through, which no stock picture can.
See the electrical work
Examples
All work
StopAmbush
An alert system that warns an officer when someone walks up to a parked patrol car. We made the main film with founder Vasily Schuberger, three short ads and the product photos, all in one 12 hour day on RED.
Continuum Electric
An electrical contractor that wanted customers to meet the crew before the van pulls up. We shot a YouTube series on the work they do, photographed the team on real jobs, and rebuilt the website around both.
Chef Luca Corleone
Chef Luca opened an Italian restaurant in Port St. Lucie. We filmed the opening as a reality series for his YouTube channel, then made the photos and videos for his website and social media.
Tell us about your project
We call you back within one business day.